Did you hear that Pamela Anderson and Liam Neeson are dating? I am sure a lot of people are surprised by her recent looks! What happened to her skin color?! It almost looks like her ethnicity background is changed. What happened to Pamela Anderson, now and then?

I would not know how she did it or what she did it, to make her complexion so much brighter. However, as I have discussed in another post about how to brighten your skin, there are ingredients known to help with brightening your complexion.
Today, I want to focus on one of them, the real powerful one – Niacinamide; How it works, and which K-beauty products are known with proven results, and how to use them.
What Is Niacinamide (Vitamin B3)?
Niacinamide, a form of vitamin B3, is a water-soluble vitamin that works with the natural substances in your skin to:
- Visibly brighten the complexion
- Improve uneven skin tone
- Soften fine lines and wrinkles
- Strengthen the skin barrier
- Minimize pores and control oil
- Calm inflammation and redness (especially for acne-prone skin)
It’s non-acidic and very well-tolerated by most skin types, including sensitive and rosacea-prone skin—making it one of the most versatile ingredients in skincare.
How Niacinamide Brightens Your Complexion
1. Inhibits Pigment Transfer
Niacinamide interferes with the transfer of melanin (pigment) from melanocytes (pigment-producing cells) to skin cells. This reduces hyperpigmentation, including dark spots, sun damage, melasma, and acne scars.
2. Strengthens Skin Barrier
It boosts the production of ceramides, which are essential fats in your skin’s outer layer. A healthy barrier helps skin retain moisture and reflect light better—giving a naturally luminous look.
3. Reduces Redness and Inflammation
Chronic inflammation from acne or sensitivity can make skin appear dull or blotchy. Niacinamide soothes irritation, promoting a more even tone.
4. Improves Texture and Clarity
By reducing sebum production and tightening enlarged pores, niacinamide makes your skin look smoother and more refined—key factors in a glowing complexion.
Top 3 Korean Skincare Products with Niacinamide (Vitamin B3)
Here are 3 best-selling and top-rated Korean beauty products rich in Niacinamide for brightening and clarity. These are available on Amazon or K-beauty specialty stores like YesStyle, StyleKorean, or SokoGlam.
1. COSRX 2% Alpha Arbutin Discoloration Care Face Serum
⭐ Best for: Dull, uneven tone + texture
Key Benefits:
- Intense Brightening Power: Formulated with 15% Niacinamide to visibly fade dark spots, acne scars, and uneven skin tone.
- Targets Stubborn Pigmentation: Contains Tranexamic Acid and Glutathione, two powerhouse ingredients that work together to reduce hyperpigmentation and improve overall radiance.
- Oil and Acne Control: Helps regulate excess sebum production and refines pores, making it ideal for oily or acne-prone skin.
- Gentle Yet Potent: Despite its high concentration, it’s balanced with hydrating and soothing ingredients to minimize irritation and support barrier health.
✅ Alcohol-free, fragrance-free
🧴 Use it before moisturizer (AM or PM)
2. Beauty of Joseon Glow Serum: Propolis + Niacinamide
⭐ Best for: Acne-prone, inflamed skin
Key Benefits:
- 2% Niacinamide + 60% Propolis extract
- Reduces redness, brightens dull tone
- Heals irritated, acne-prone skin without clogging pores
- Great for dry or combination skin
✅ Cruelty-free, clean beauty formula
🧴 Use daily after toner (AM or PM)
3. Isntree Hyper Niacinamide 20 Serum
⭐ Best for: Hyperpigmentation and uneven skin tone
Key Benefits:
- A potent 20% Niacinamide formula (high strength!)
- Also contains Zinc PCA to reduce oil and inflammation
- Fades dark spots, melasma, and discoloration fast
- Brightens while refining skin texture
✅ Vegan, cruelty-free
⚠️ Use only 3–4 times a week if you’re new to high % niacinamide
How to Use Niacinamide in Your Routine
When to apply: After toner, before moisturizer
How often: Once or twice daily (unless it’s a high % formula like Isntree)
Can be paired with:
- Vitamin C (newer studies show it’s safe!)
- Hyaluronic acid
- Retinol (helps reduce irritation when used together)
- Peptides and ceramides
Avoid layering with:
- Pure acids (like high % AHA/BHA) at the same time if you have sensitive skin—alternate use if needed.
Final Tip: Be Consistent!
Niacinamide doesn’t give you overnight results, but with consistent use over 4–8 weeks, you’ll notice:
- Brighter, more even skin tone
- Fewer dark spots
- Smoother, more refined texture
- Better hydration and reduced redness
For a full K-beauty glow-up, pair niacinamide with sunscreen and a gentle exfoliator 1–2 times a week.